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PETER MCCONNELL HONOURED

CHAIRMAN AND managing director of Worthy Park Estates Ltd., Peter McConnell, was recently honoured by the Jamaica Association of Sugar Technologist (JAST) for more than 40 years of outstanding service to the sugar industry.

MAKING WORTHY COCKTAILS

Worthy Park’s newest Single Estate Reserve Rum was recently unveiled. Today we showcase premium cocktails using rums from the Worthy Park Estate portfolio. The drinks are easy to make and absolutely refreshing. Definitely great options for those who want to impress their friends when they come over for a chill night or if you just want to show off your mixology skills. Get mixing!

ENTERS BRAND RUM MARKET

Worthy Park operates perhaps Jamaica’s most efficient sugar factory, but like other facilities here is under pressure to reduce costs in the face in price reductions in European Union markets where Jamaica and other Caribbean countries enjoy preferences.

RUM-BAR EYES RUM CREAM, EXPORTS THIS YEAR

Worthy Park Estate, owners of Rum-Bar rum, plans to launch its own rum cream and export branded product to Europe this year. The company is also set to more than double its sales in 2011 as the brand targets 25 per cent of the local market by 2013, according to distillery manager Gordon Clarke.

RUM MASTER FROM WORTHY PARK

I am a Jamaican, born from a Jamaican Family. Although Educated in Ontario, Canada and Florida, USA including Boarding School, Undergraduate University, and a Masters Program, I returned to Jamaica to live, get married and eventually settle into the Family Business.

MINISTRY OF RUM

Located in the geographical center of the island of Jamaica, Worthy Park Estate is a privately owned and operated sugar factory and distillery. Originally a land grant to Lieutenant Francis Price in appreciation for his services to Cromwell during the English invasion..

WORTHY PARK BAGGING SUGAR FOR RETAIL TRADE

Worthy Park Estates has invested $185 million in a new bagging plant in a bid to break into the local market for bulk sugar destined for retail distribution. The company is moving to diversity its revenue stream and markets away from exports, as the end approaches..

OVERPROOF RUM TAX

The tariff imposed on white overproof rum has brought parity to the liquor taxes, but one manufacturer has suggested that the more than 250 per cent increase will hit the company and consumers hard.