RUM-BAR EYES RUM CREAM, EXPORTS THIS YEAR
Worthy Park Estate, owners of Rum-Bar rum, plans to launch its own rum cream and export branded product to Europe this year. The company is also set to more than double its sales in 2011 as the brand targets 25 per cent of the local market by 2013, according to distillery manager Gordon Clarke.
AN INTERVIEW WITH ALEXANDER KONG (WORTHY PARK ESTATE, JAMAICA)
Our latest interview is with Alexander Kong (pictured in the grey jacket, alongside Gordon Clarke Co-Managing Director) who is the Export Sales Manager for the recently resurrected Worthy Park Distillery.
BUZZZ CARIBBEAN LIFESTYLE MAGAZINE
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RUM MASTER FROM WORTHY PARK
I am a Jamaican, born from a Jamaican Family. Although Educated in Ontario, Canada and Florida, USA including Boarding School, Undergraduate University, and a Masters Program, I returned to Jamaica to live, get married and eventually settle into the Family Business.
MINISTRY OF RUM
Located in the geographical center of the island of Jamaica, Worthy Park Estate is a privately owned and operated sugar factory and distillery. Originally a land grant to Lieutenant Francis Price in appreciation for his services to Cromwell during the English invasion..
WORTHY PARK BAGGING SUGAR FOR RETAIL TRADE
Worthy Park Estates has invested $185 million in a new bagging plant in a bid to break into the local market for bulk sugar destined for retail distribution. The company is moving to diversity its revenue stream and markets away from exports, as the end approaches..
OVERPROOF RUM TAX
The tariff imposed on white overproof rum has brought parity to the liquor taxes, but one manufacturer has suggested that the more than 250 per cent increase will hit the company and consumers hard.
RUM-BAR IN THE MIX
This year Worthy Park Estate has “Raised the Bar” with its sponsorship of Bacchanal Jamaica Carnival through its flagship brand Rum-Bar, including its line-up of a four-year-old aged, Rum-Bar Gold Rum, Rum-Bar White Overproof Rum, and Rum-Bar Rum Cream.
RUM CONNOISSEUR INTERVIEW OF THE WEEK: EXPORT SALES MANAGER FOR WORTHY PARK ESTATE PRODUCERS OF RUMBAR RUMS
1) Who is Alexander Kong
I’ll give you the short version – born and raised in Mississauga, Ontario Canada; I moved back to my “ parental”
THE WILD DIVERSITY OF JAMAICAN RUM
No infants are weaned on espresso, and toddlers don’t turn to truffles. The young and the young of palate are more likely to gravitate toward Velveeta and Mountain Dew than stinky Epoisses and fermented pu’erh tea.
